Brand USA’s Film “National Parks Adventure” Expected to Generate More Than 172,000 International Visits to the U.S. and Increase Visitor Spendin

Brand USA | August 15, 2018

Globally embraced giant-screen film generated nearly 47,000 trips and $173 million in visitor spending in 2017 alone Washington, DC, August 15, 2018 Brand USA, the destination marketing organization for the United States, today released the results of a return on investment (ROI) study showing the significant marketing impact of Brand USA's first IMAX and giant-screen film, "National Parks Adventure," on increasing international visitation and spend in the United States. Research by Phocuswright and Oxford Economics found that "National Parks Adventure" will generate $700 million in incremental spend and 172,335 incremental visitors to ...