Frugal Innovation in Hospitality: Insights From Navi Radjou

Stuart Pallister | September 12, 2018

By Stuart Pallister How can we, as an industry, do more with less? That's a challenge more and more companies are facing nowadays. It's also a conundrum posed by frugal innovation which seeks to deliver products and services that are not only affordable but also sustainable. Frugal Innovation - or Jugaad: how to do more with less In a recent keynote address to Ecole hôteliere de Lausanne's prestigious international advisory board, innovation advocate and author Navi Radjou outlined the principles of frugal business models. These go beyond creating a new product for emerging markets – be it a fridge that doesn't use electrici...