new hotel brand
Fusion Hotel Group Launches New Business Hotel Brand, HIIVE Hotels
Fusion | July 19, 2023
HO CHI MINH CITY (July 19, 2023) - Fusion Hotel Group, Vietnam’s fully integrated hospitality and management company, announces the launch of HIIVE Hotels. Created for business travelers around industrial and logistic hubs, the August opening of HIIVE Binh Duong marks the brand’s Southeast Asia debut. The 172-room hotel – HIIVE Binh Duong – is well located in the Vietnam Singapore Industrial Park 1 (VSIP 1) in Thuan An, Binh Duong. The hotel is near Aeon Mall, Song Be Golf Resort, and just an hour away from Ho Chi Minh City’s international airport. With interiors and facilities to support both work and leisure travel, the HIIVE ho...
Sonesta Launches Two New Soft Brands, Expanding Its Presence in the Upper-Upscale and Upscale Segments
Sonesta | June 12, 2023
Newton, MA (June 12, 2023) – Sonesta International Hotel Corporation (Sonesta) today announced the debut of two soft brands within its expanding portfolio, Classico, A Sonesta Collection (Classico) and MOD, A Sonesta Collection (MOD). These two new brands offer independent hotel owners the opportunity to affiliate with Sonesta’s network while retaining their own iconic hotel names, identities, designs and established styles. All Classico and MOD hotels will be included on Sonesta’s website and have access to its extensive distribution channels and services. Classico, positioned in the upper-upscale segment, blends local authentic...
Accor Introduces Handwritten Collection – a Global Portfolio of Hotels Curated With Passion
January 20, 2023
Accor, a world leading hospitality group, today announced an exciting new addition to the Group’s unparalleled network of brands: Handwritten Collection, a global portfolio of charming bespoke hotels that offer an intimate and stylish hospitality experience. Accor already has over 110 Handwritten leads globally totaling more than 11,500 rooms, including 12 secured signings, with five properties expected to debut throughout the first trimester of 2023. Handwritten Collection properties opening over the next several months include Hotel Shanghai Sheshan Oriental, Handwritten Collection in Shanghai, China; Le Saint Gervais Hotel & ...
Virgin Hotels and Virgin Limited Edition to Join Under Virgin Hotels Collection
Virgin Hotels | January 19, 2023
LONDON, Jan. 19, 2023 -- Virgin Hotels – the luxury lifestyle hospitality brand of the Virgin Group and Virgin Limited Edition – the private global collection of unique retreats, hotels and exclusive islands owned by Sir Richard Branson have today announced that they will come together under the new parent brand named Virgin Hotels Collection. James Bermingham Jon Brown The two award-winning and world-class luxury hospitality brands that form part of the Virgin Group have some of the most incredible and unique properties within the industry and this unity will see two brands come together to furthe...
Wyndham Unveils 24th Brand – ECHO Suites Extended Stay by Wyndham
Wyndham Hotels & Resorts | November 1, 2022
PARSIPPANY, N.J., Nov. 1, 2022 -- Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,100 hotels across more than 95 countries, today unveiled the name of its 24th brand, ECHO Suites Extended Stay by Wyndham. Officially the fastest growing brand in Wyndham's development pipeline, the brand, which continues exceeding expectations while receiving strong interest from developers, has 120 hotels in its pipeline across the U.S. (as of September 30th), well ahead of the Company's previously-shared end-of-year goal. "In six short months, ECHO Suites Extended Stay by Wyndham has secured its p...
Hyatt and Kiraku Unveil New Hospitality Brand Under Joint Venture
Hyatt Hotels Corporation | September 22, 2022
CHICAGO (September 22, 2022) – Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate and Kiraku, Inc. (Kiraku) have entered into a strategic joint venture that will launch a collection of modern-style hot spring ryokans (Japanese-style inn) in Japan targeting global travelers under the new hospitality brand, ATONA. Hyatt and Kiraku will each own fifty percent of the joint venture and will leverage the expertise and strengths of both Hyatt and Kiraku to develop this new offering. Japan was ranked as the number one tourist destination in the world out of 117 countries and regions according to the recent Travel and To...
Radisson Launches New Brand, Radisson Inn & Suites
RADISSON HOTEL GROUP AMERICAS | March 24, 2022
Minneapolis, MN — March 24, 2022 — Radisson Hotel Group Americas today unveiled the new Radisson Inn & Suites brand, an upper midscale, limited-service hotel brand intended to defy the repetition and predictability of this popular hotel segment. With its unique lifestyle personality, the brand delivers a relatable and reassuring guest experience that is reliably differentiated, while offering owners flexible standards to drive profitability and higher returns with hotels in airport locations, metropolitan areas, and mixed development communities. Modern Comfort Radisson Inn & Suites guests can enjoy the appeal ...
Wyndham Signs First 50 Hotels for New Economy Extended-Stay Brand, Project ECHO
Wyndham Hotels & Resorts | March 22, 2022
PARSIPPANY, NJ - March 22, 2022 - Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries, today unveiled new details about its upcoming economy extended-stay hotel brand. Among them, newly awarded contracts to develop 50 new construction projects with its first two partners: Richmond, Va.-based Sandpiper Hospitality and Dallas-based Gulf Coast Hotel Management. Operating under the working title "Project ECHO"—an acronym for Economy Hotel Opportunity—the all new-construction brand fills whitespace within the larger Wyndham Hotels & Resorts portfolio w...
