nextguest digital
COVID-19 Hotel Recovery Strategy: Top 10 Ways to Prepare Your Hotel for the Rebound in Travel Demand
Margaret Mastrogiacomo | April 21, 2020
By Margaret Mastrogiacomo As Coronavirus (COVID-19) continues to impact travel globally, it is important to observe industry forecasts and trends that will ultimately shape your recovery strategy as hotels begin to plan for the initial rebound in travel demand. According to a special forecast from STR and Tourism Economics, due to the COVID-19 outbreak, the hotel industry is projected to report significant declines across demand, occupancy, ADR, and revenue per available room (RevPAR) in 2020. While travel has come to a virtual standstill due to the COVID-19 outbreak, the market is expected to regain its footing in the latter part of th...
In the Time of COVID-19: Top 5 Things You Need to Know Now in Hotel Digital Marketing
NextGuest | April 6, 2020
By Margaret Mastrogiacomo As we navigate unprecedented times during the COVID-19 pandemic, the world has put travel on pause. While everyone is social distancing, people continue to stay connected online through social media, FaceTime, video conferencing, and email. People are searching for an escape and for quality content to lessen their stress and enhance the quality of time at home. In light of this, many hotels can continue creating valuable and entertaining content across channels to stay connected with guests. If any marketing remains live at this time, the focus should be on brand awareness, with tasteful mess...
Crisis Management: Preparing Your Hotel for Coronavirus (COVID-19)
NextGuest | March 11, 2020
By Margaret Mastrogiacomo, EVP Strategy Crisis Management is a critical component of any successful digital strategy. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital strategies to ensure success. With Coronavirus (COVID-19) continuing to spread, it’s important for hotels to have an action plan in place that addresses both the current state and the potential future impact if the situation continues to worsen. Overall, your hotel should arm itself with an internal Coronavirus response ...
Bing Hotel Ads Are Here: How to Incorporate Them Into Your Digital Strategy
NextGuest Digital | December 19, 2019
After running their Hotel Ads offering in beta last year, Bing has begun rolling them out as a general release to enable hotels to showcase their properties on Bing.com across devices. Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps. Hotel Ads complement existing digital marketing initiatives, allowing hotels to reach travelers who are looking to book now. Features Bing Hotel Ads charge on a cost-per-click basis, similar to other metasearch channels like Google Hotel Ads and TripAdvisor. Bids can be set at a percentage of room p...
Today’s Metasearch: Why It Should Be in Every Hotel’s Marketing Mix
NextGuest Digital | December 12, 2019
Hoteliers are always looking for ways to improve their digital strategies and turn every dollar into an even greater revenue-driving initiative. Every hotelier’s marketing mix should include metasearch — especially considering all of the new and exciting updates coming to existing metasearch platforms and search engines. Google and TripAdvisor are rolling out new optimization and targeting options that will allow advertisers to reach relevant audiences and maximize spend. Also, Bing is introducing Bing Hotel Ads, and NextGuest is one of the first agencies to offer connectivity and presence on this important search engine. Download the ...
The Q4 Hotel Digital Marketer’s Whitepaper
November 19, 2019
Now available for viewing and download, the NextGuest Q4 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the NextGuest Q4 2019 whitepaper to learn about: What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at the new resort fee legislation, Google’s push into vacation rentals, social media advertising,...
CRM: Fact vs. Fiction
NextGuest Digital | November 14, 2019
By Mikael Fries, Vice President Sales Excellence, NextGuest CRM Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really is. Because today’s customers are overwhelmed with options and information, it’s more important than ever to build strong customer relationships and nurture them before, during, and after those guests stay on your property. Many CRM systems can be used to solve operational issues, as well as gather data on customers and then use that data to bring those customers back time and time again. In...
Back to Basics: Metasearch
NextGuest Digital | October 31, 2019
Metasearch platforms can seamlessly provide online travel shoppers with real-time pricing and availability throughout key touchpoints in the travel planning journey. Metasearch is becoming more sophisticated and so should your hotel’s strategy around it. With recent updates such as the joining of Google Hotel Ads with Google Ads and the rollout of Bing Hotel Ads, hoteliers can now stack up against the OTAs by displaying their hotel logo and price among highly trafficked results. What is it? When a user performs a search query for a hotel, whether on a search engine such as Google or Bing or a platform like TripAdvisor, the results that ap...
