nicole rosenkranz
Is Blockchain the True Solution to the OTA Challenge or Is It Merely a Silver Bullet Hope?
Dr Nicole Rosenkranz | October 6, 2021
By Saskia Hillmann & Nicole Rosenkranz There is the paid search, the SEOs and everything else you pay commission for. This is the landscape at the moment. So, you have as a hotel, you have a Greek salad, which is very tasty, but if you mix it, it doesn't look very constructive. No direct business - Only middlemen”. D.A. President Swiss Hotel Association & Ambassador of Swiss blockchain start-ups. How is Blockchain relevant to the industry? In the new global digital world of the fourth industrial revolution, blockchain technology has been revolutionizing many industries from banking and insurance all the way ...
Ecosystems Strategy in the Age of Digitization
Dr Nicole Rosenkranz | December 10, 2019
How hospitality players are aligning their business models to a changed play field. By Dr. Nicole Rosenkranz The transformation of the hospitality industry is relentlessly progressing. In the past 20 years the hospitality landscape has seen the inception of service providers like OTAs, the creation of new market segments, like online private rental platforms, and more recently a proliferation of digital services ranging from revenue management to advanced customer interfaces. The effects of an increased proliferation of digital solutions have challenged many traditional hotels in the industry, driving a new momentum where classic busi...
Is an Entrepreneurial Ecosystem Beneficial for Startups?
Dr. Margarita Cruz | June 6, 2018
By Dr. Margarita Cruz Innovation and entrepreneurship are clearly flourishing in Switzerland if the Global Innovation Index is anything to go by, as the report ranks Switzerland as the most innovative country in the world. Another study, the Swiss entrepreneurial ecosystem report, puts the number of new firms created each year at some 12,000, with the cantons of Zurich and Vaud leading the field when it comes to high-growth startups. But what exactly is an entrepreneurial ecosystem and how can entrepreneurs benefit from it? We recently staged a panel discussion at Ecole hôteliere de Lausanne on the topic of 'Nurturing your entre...
Business Model Innovation: Beyond the Traditional Way of Innovating in Hospitality
the Authors | August 24, 2017
By Margarita Cruz and Nicole Rosenkranz Innovations form a significant backbone to an organization's ability to secure a competitive advantage. While historically we attribute much of that innovation potential to product, process or service innovations, a study conducted by KPMG in 2015 revealed that three out of four executives believe their company's future competitive advantage would be challenged by a competitor's business model innovations (BMIs). When we talk about BMIs, we are referring to the basic logic in the way a firm does business: how the company is able to create value for customers, either by defining a new value proposi...
