The Hotel Holds Promise for Drinking Occasions

April 30, 2019

Alcohol has long been embedded in American culture, from the bar to the home to the brewpub and beyond. When we think about how and where America will drink in the coming years, we need to consider today's on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry. According to Nielsen CGA's Hotel Report, a brand new study of 5,000 hotel visitors, the hotel channel includes almost 21,000 drinking outlets and is growing faster than traditional on-premise establishments within the U.S. With the willingness of today's consumers to drink wherever, when...