“What Millennials Want” – The Real Career Priorities of Gen X vs Gen Y

James Houran, Ph.D | January 31, 2017

By: James Houran, Ph.D. | Nina Gold | Keith Kefgen Millennials (aka "Generation Y" or "Echo Boomers") are the talk about town. A day rarely passes without a new report explaining what this generation wants out of life and how their value set are economic and cultural disruptors. As consumers and employees, GenY is therefore fast becoming the focal point of marketers, as well as cultural, religious and political leaders. Everyone is talking about how to "win over" this precocious generation. Of course, this is really an old question, which arguably gained prominence from a seminal study conducted back in 2009 by Boston College's Sloan Ce...