nina simons
What to Know About Wellness Travel Trends (And How They Influence Hospitality)
Nina Simons | October 21, 2019
Not so long ago, the hospitality industry was the one setting travel trends. The hotels and their offer defined what guests will do, while every country highlighted its greatest landmarks. But now, this situation has drastically changed. People are well-informed and know what they want to experience in their travels. So very quickly, travelers became the ones dictating the direction hospitality market will take and now the offer is richer than ever. Wellness travel trends have singled out as the ultimate experience offering an escape from the chaotic technological society. It is a perfect way to recharge and get in contact with nature and ...
3 Hotel Website Designs That Are Inspiring Guests to Book
Nina Simons | August 16, 2018
By Nina Simons A hotel website is not a pretty banner that showcases the facility's best assets – it's actually the place where the guest experience begins nowadays. Through design and content, the website can present your hotel and the experience it offers effectively, making it your best tool for establishing trust and encouraging direct booking. Now, we can have different opinions on which website "looks good" and which details of its design we like. But our subjective opinions on the intricacies of design are completely irrelevant to the question of conversion. The user experience is what essentially drives conversions, and a good...
Mindful Tourism: How to Attract Eco-Conscious Guests to Your Hotel
Nina Simons | April 23, 2018
By Nina Simons The hospitality industry is heading into a new era as people worldwide have become more environmentally aware. Many travellers today expect their accommodations to be eco-friendly and sustainable because they strive to live by those principles at home. Environmental awareness is really what sets hotels apart from each other today, and with a growing number of people prioritizing a green lifestyle, it's becoming a key determinant in the success of your business. Especially considering that hotels are known for their conspicuous use of energy and resources, implementing green practices in your hotel as soon as possible will...
Top Renovation Ideas That Will Help Your Hotel Stand Out and Increase Revenue
Nina Simons | February 21, 2018
By Nina Simons If you really want to make your hotels stand out you need to invest in a few cost-efficient renovations because let's face it, your reputation depends on following trends and doing better than your competition. Here are top renovation ideas that will make your guest have a memorable experience staying at your hotel and that will help increase your revenue. Create an amazing and original entrance The first thing you should do when starting your renovation project is to focus on creating a unique, dynamic multi-use space in your lobby if you want to leave a great first impression on your guests (since first impressions ...
