The Holy Grail of the Hospitality Industry: The Commercial Strategy Platform

Noelani Schroy | January 16, 2024

By Noelani Schroy The hotel industry is, once again, in a state of flux; the COVID pandemic forever changed how hotels operate, but we are currently in a second evolutionary phase, in which the convergence of technology and strong commercial leadership, is proving to be an operational imperative for hotels to ensure profitability over the long-term. An important first step in this new operational evolution is the implementation of a commercial leader to oversee all the internal departments responsible for revenue generation. In the past few years, commercial teams have started being established in big, branded properties, but today, it is i...