north america hotel guest satisfaction index study
After Mastering Product Offerings, Hotels Must Turn Attention to Services, J.D. Power Study Finds
J.D. Power | July 24, 2018
COSTA MESA, Calif., July 24, 2018 -- It's a good time to be a hotel guest. Across the board, hotels are making their customers happier than ever, according to the J.D. Power 2018 North America Hotel Guest Satisfaction Index (NAGSI) Study,SM released today. Driven by increased approval of guest rooms and hotel facilities, overall satisfaction for the industry increases 8 points to 825 (on a 1,000-point scale). "Hotels in all price ranges have excelled at ensuring their customers have a top-notch experience," said Jennifer Corwin, Associate Practice Lead for the Global Travel and Hospitality Practice at J.D. Power. "Yea...
“Enjoy Your Stay—and Have You Downloaded Our App?”
J.D. Power | July 12, 2017
COSTA MESA, Calif., July 13, 2017 -- Mobile apps are becoming as central to the hotel guest experience as soft pillows, extra towels and a competitive price. According to the J.D. Power 2017 North America Hotel Guest Satisfaction Index Study,SM released today, incorporating mobile apps and functionality into a hotel stay is associated with higher guest satisfaction. Integrating this technology also makes guests more willing to share their positive hotel experiences on social media. The risk for hotels is that greater use of mobile devices for booking means some guests might secure a room with an online travel agency (OTA), which is asso...
