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northern arizona university

The 2021 West Federation CHRIE Conference on February 18-20, 2021: Hospitality Stronger, Together

January 26, 2021

This virtual conference will provide insightful talks by key leaders in hospitality, travel, and tourism to spark creativity for leading our industry beyond the challenging COVID times. Speakers from Disney, Marriott, Hyatt, Smith Travel Research (STR), the Hilton College and many more. Please join us for the 2021 West Federation CHRIE Conference on February 18-20, 2021 sponsored by the School of Hotel and Restaurant Management at Northern Arizona University. The theme of this year’s conference is "Hospitality Stronger, Together". This regional conference will offer a diverse array of opportunities, for both WFCHRIE members and non-...

The Automat Concept – What’s Old Is New Again With Technology: Opportunity for Hotels

Dr. Frederick DeMicco | December 2, 2020

By Frederick J. DeMicco, Ph.D. and Isaiah Morrow, MBA Student, The School of Hotel and Restaurant Management, The W.A. Franke College of Business, Northern Arizona University A restaurant without waiters or workers behind the counter seems like an idea from the future; Ironically, this is an idea of the past. This concept is called an Automat, it was popularized in the early 1900s after the Spanish Flu Pandemic (Figure 1). Horn & Hardart, the largest Automat opened in New York in 1912 without any visible employees’ whatsoever costumers inserted their money into a glass-enclosed kiosk and enjoyed a steaming plate of freshly made food...

A Message to the Travel, Lodging and Hospitality Industry That May Save Your Business – Part 2

Dr. Frederick DeMicco | November 16, 2020

By F.F. Miles and Frederick DeMicco Ph.D., Professor, the Franke College of Business, School of Hotel and Restaurant Management, Northern Arizona University With our extraordinary downturn in hospitality and travel, I sought out a corporate business traveler, a frequent flyer, road warrior extraordinaire and someone in our global travel industry who occupies the C-Suite.  With travel starting to spring back to life, especially for leisure travelers, I thought it would be a good idea to interview a frequent traveler to learn what life is all about today when flying, staying in hotels and renting cars, etc. Below reflects my interview wi...

The Strategic Value for Having an Onsite Medical Clinic at Hotels

Adel Eldin | October 12, 2020

by Adel Eldin, MBA, MD Cardiologist, Tampa, Florida, Frederick J. DeMicco, Ph.D., Professor, and Shelly Rehav, MBA student, the Northern Arizona University, W.A. Franke College of Business The benefits of a medical clinic located within a resort or hotel property are well founded. With an aging society and with travel and tourism set to increase post COVID-19, partnering with an onsite medical clinic franchise could strongly benefit a hotel. There are numerous lodging and medical clinic joint models that currently exist and thrive. A medical clinic located on property, or in close proximity of a hotel, allows a domestic or international...

Ghost Kitchens in the Lodging Industry: A F & B Strategy for Hotels

Frederick J. DeMicco | September 29, 2020

By Frederick J. DeMicco, Ph.D. and Isaiah Morrow, School of Hotel and Restaurant Management, Northern Arizona University A Ghost kitchen is a professional food preparation and cooking facility that serves customers exclusively by delivery. Ghost kitchens do not have a physical location that customers can enter (yet). The concept of ghost kitchens strips down the traditional dining establishment by removing dining areas and fancy décor. Instead, they serve as kitchens for restaurants to prepare food to deliver to customers. Several restaurants can operate out of the same ghost kitchen, either working from the same facility or breaking the ...

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