As Holiday Travel Ramps Up, Marriott Dominates Leading Hotel Chains on Social Media Ad Spend

BrandTotal | December 2, 2021

NEW YORK, NY – December 2, 2021 – BrandTotal, a leading social competitive intelligence and brand analytics platform, released new data examining social media advertising in the hospitality industry. In its November Holiday Travel Survey of over 6,500 Americans, Deloitte found that 4 in 10 respondents will travel for the holidays, and 1 in 3 will take a flight or stay at paid lodging. Deloitte also noted that travel spend will rebound, approaching pre-pandemic 2019 levels. To understand how leading hospitality/hotel brands are taking advantage of demand during this period, BrandTotal analyzed paid social media ad campaigns for fi...