nsight
SHR Teams Up with nSight to Offer Predictive Marketing Suite
SHR | April 3, 2018
HOUSTON, TX, April 3, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has entered into an agreement with nSight, providing SHR clients access to an increasingly important strategic element; world-class predictive marketing tools. Using OTA search and booking as its data source, nSight helps hoteliers improve transient segment conversion and make better pricing decisions by providing rate shopping, demand forecasting, and marketing recommendations via its advanced product suite. This helps hotels track their competition share, allowing better revenue strategies, which translates into ...
nSight for IDeaS™ Helps Hoteliers Drive More Profitable Bookings by Tapping Forward-Looking Travel Intent Data
nSight | February 15, 2017
First-to-market revenue management solution provides exclusive access to travel intelligence and online demand data to give hoteliers an unseen competitive advantage MINNEAPOLIS – February 15, 2017 – When it comes to forecasting hotel booking behaviors in order to maximize revenue strategy, more data is better than less. That's why IDeaS Revenue Solutions and nSight Travel Intelligence have teamed up to offer hoteliers a new experience in revenue management that allows managers to "futurecast" inventory demand based on a rich set of data points never before available on a single technology platform. With access to both nSig...
Is the Olympics Really Good for Tourism?
nSight | August 30, 2016
After the 24-hour news cycle ends and the athletes return home, is there tourism value for the Olympics host country? With the billions spent on hosting the games, it would be nice to say that there is a halo effect that goes beyond those two magical weeks of global competition. We can measure the impact of hosting the games by looking at the change in consumer travel behavior – specifically search for the host destination across travel websites. What's clear is that the Olympics Games were, in fact, good exposure for Brazil. Searches by travel consumers for Brazil on third-party sites like Expedia and TripAdvisor increased a sign...
Trend Alert: UK Travel Demand to the US Down as a Result of Brexit
nSight | July 13, 2016
Initial Impact of Leave Decision Shows UK Travel Demand to the US Down 17.9% in June NASHVILLE, TN (July 13, 2016) The world took a collective gasp on June 23 when the United Kingdom voted to leave the European Union. And with a new Prime Minister being named this week, changes in the UK are being watched carefully. Initial impacts of the UK's Brexit decision are already been felt in the travel industry with demand for summer travel from the UK to the US down 17.9%. Initial data was compiled by nSight for European travelers actively shopping online during June for July, August, or September stays in the US. Brexit is proving to influenc...
Demand More from Your Hotel Forecast
nSight | June 23, 2016
Today, hotel Revenue Managers are discussing the concept of "Unconstrained Demand" and how it could be the Holy Grail for hotel forecasting. Recent Revenue Management related activity on industry social networks like Twitter reinforce the various ways we discuss demand as an industry. From tweets on how to forecast demand to the latest hashtags — #revenuestrategyfordummies, the common thread of these posts is that Revenue Managers must estimate consumer demand across multiple distribution channels to inform their pricing and yield strategies. More and more the discussion revolves around the concept of "Unconstrained Demand" and ho...
Los Angeles Hotels Tap nSight to Grow Rate and Market Share
nSight | May 25, 2016
Fifteen more hoteliers use predictive data to know when demand supports higher rates NASHVILLE, TN (May 25, 2016) nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added fifteen Los Angeles area hotel clients. Mostly independents and small chains, these hoteliers are interested in converting strong global leisure demand into rate growth that will increase ADR and elevate RevPAR over time. LA hotels look to nSight's forward-looking shopping data to make smarter digital marketing and revenue management decisions in a strong global leisure market. Transient consumer demand for Los Angeles from now...
Orlando Hotels Adopt nSight to Gain Market Share
nSight | April 26, 2016
Twenty hoteliers leverage predictive data to mitigate uncertainty in market NASHVILLE, TN (April 26, 2016) nSight, the leader in online consumer shopping intelligence for hotels and destinations, recently signed twenty new hotel clients in the Orlando area. Despite an overall healthy market anchored by top global attractions, Orlando hotels continue to battle fluctuations from international travelers and rate competition in non-peak periods. Local hotels that use nSight's predictive shopping data to make smarter digital marketing and revenue management decisions are seeing stronger rate growth and steadier demand. For hotels in Orlando,...
10 Things You Need to Know About Millennial Travelers
nSight | March 23, 2016
Millennials already make up 40% of leisure travelers who book travel online. They've grown up in the digital age so tech is part of their DNA. They don't think twice about booking a flight online, posting online for a last minute hotel or restaurant recommendation, or even spending the night in a stranger's home in a city a thousand miles away from home. In an almost desperate attempt to win them over, the travel industry is throwing everything they've got at them – building niche brands, introducing mobile-driven amenities and just trying to be hip enough to matter. What the industry needs to understand is that this is not a demo...
