10 Things You Need to Know About Millennial Travelers

nSight | March 23, 2016

Millennials already make up 40% of leisure travelers who book travel online. They've grown up in the digital age so tech is part of their DNA. They don't think twice about booking a flight online, posting online for a last minute hotel or restaurant recommendation, or even spending the night in a stranger's home in a city a thousand miles away from home. In an almost desperate attempt to win them over, the travel industry is throwing everything they've got at them – building niche brands, introducing mobile-driven amenities and just trying to be hip enough to matter. What the industry needs to understand is that this is not a demo...