Independents and Brands Increase Direct Bookings Using Predictive Analytics

nSight | November 5, 2015

nSight's HOT Report gives insight to a hotel's best potential guests as consumers shop online, pinpointing digital targets and reducing channel commission fees NASHVILLE, TN (November 5, 2015) nSight, the leader in online consumer shopping intelligence for hotels and destinations, today announced that hundreds of independent and brand hotels are now embracing nSight's forward-looking data to improve marketing and revenue decisions that increase direct bookings and optimize profitability. Driven to reduce dependence on OTAs, hoteliers are adopting nSight's Hotel Online Traffic Report, or HOT Report, that compares how consumers look and b...