Low Oil Prices: Upside Potential for the Lodging Industry

February 5, 2015

By Mark Woodworth & Jamie Lane For the past four years, there has been much to be happy about for most industry participants as the U.S. lodging industry recovered from the troughs of the Great Recession. As we enter the initial months of the New Year, there are many reasons to believe that 2015 will be another great year for most industry participants. We will likely see a record occupancy level achieved in the U.S. this year and conditions in the vast majority of markets will support aggressive pricing strategies. This should lead to the 5th consecutive year of significant room rate increases for most and contribute to another yea...