olympics tourism
Olympics Impact on Hotel Development
STR | October 14, 2021
Every industry experiences change, growth and evolution over time. The tourism and hospitality sectors are no exception, especially when major events come to town. In a previous article, we analyzed UEFA Euro 2020’s impact on hotel inventory and how landing a major event is like “hitting the jackpot” with a significant influx of visitors needing accommodation for a specified time period. Most of the time, hosting a “mega event” means opportunity to ensure the accommodation infrastructure can support the event. With that in mind, we took a look at how hotel supply has grown around the Summer Olympics during the past two decade...
Delay of 2020 Olympics Devastating for Tokyo Lodging Industry, Says GlobalData
GlobalData | April 2, 2020
Major players based in the Japanese capital will be relieved that an Olympic cancellation has been avoided, but smaller operators will be unable to see a silver lining, says GlobalData, a leading data and analytics company. Ralph Hollister, Travel & Tourism Analyst at GlobalData, comments: “Many smaller establishments that do not have the high cash reserves that their large-scale competitors possess needed the Olympics to occur this summer. “The closure of major attractions in Japan that encouraged a constant flow of guests such as Tokyo Disneyland, combined with China banning overseas trips, has created a severe lack of tourism...
STR Reports Rio Hotels Saw Larger Olympic Boost than London and Bejing
STR | October 11, 2016
During the month of August, Rio de Janeiro hotels posted a 199.2% surge in average daily rate (ADR) to BRL1,250.26. That rate spike, coupled with a 26.6% increase in occupancy to 76.0%, led to a 278.6% increase in revenue per available room (RevPAR) to BRL949.84. Rio de Janeiro's hotel industry saw a substantially larger impact as host of the 2016 Summer Olympics than London in 2012 and Beijing in 2008, according to data from STR. During the month of August, Rio de Janeiro hotels posted a 199.2% surge in average daily rate (ADR) to BRL1,250.26. That rate spike, coupled with a 26.6% increase in occupancy to 76.0%, led to a 278.6% increas...
Is the Olympics Really Good for Tourism?
nSight | August 30, 2016
After the 24-hour news cycle ends and the athletes return home, is there tourism value for the Olympics host country? With the billions spent on hosting the games, it would be nice to say that there is a halo effect that goes beyond those two magical weeks of global competition. We can measure the impact of hosting the games by looking at the change in consumer travel behavior – specifically search for the host destination across travel websites. What's clear is that the Olympics Games were, in fact, good exposure for Brazil. Searches by travel consumers for Brazil on third-party sites like Expedia and TripAdvisor increased a sign...
