Dubai’s Department of Economy and Tourism and Amadeus Extend Partnership to Deliver Data-Driven Media Campaigns

Amadeus | October 20, 2022

Travel demand is increasing rapidly after two years of limited opportunities due to the pandemic. Today, people are dreaming big and want to build experiential journeys that inspire lifelong memories. Before the world knew of COVID-19, destination management organizations (DMOs) such as Dubai’s Department of Economy and Tourism (DET) were seeking opportunities to create awareness for its city and capture the attention of travelers. With this in mind, DET has renewed its digital media partnership with Amadeus to continue to leverage the power of Amadeus’ business intelligence solutions and media services on its travel advertising platfo...