omnichannel marketing
Unlocking Success: 9 Reasons Hotels Are Adopting Omni-Channel Marketing
Jeannie Zaemes | July 2, 2024
By Jeannie Zaemes In the ever-evolving landscape of the hospitality industry, hotels face the challenge of reaching and engaging customers across a multitude of channels. Online Travel Agencies (OTAs) like Expedia and Priceline have 39% of the U.S. online booking market and that number is likely to increase as direct online bookings decreased from 79% to 67% in 2023. With the rise of digital platforms and changing consumer behaviors, the need for a comprehensive and cohesive marketing strategy has never been more critical. This is where the omni-channel approach steps in, offering hotels a dynamic solution to maximize visibility, enhance cu...
Hotel Omnichannel Marketing vs. Multichannel Marketing Explained
Lodging Interactive | July 19, 2023
When done properly, Omnichannel marketing can be very effective in driving direct revenue to hotels. Read more about it. The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website through a search engine query on a desktop computer, the avenues for hotel discovery are ever-expanding. In this landscape, cultivating a consistent and seamless user experience across all channels has become paramount. Enter omnichannel marketing, a strategic approach that c...
Lodging Interactive Launches Social Media Service to Help Hotels Find Job Candidates From Locally Targeted Social Media Users
Lodging Interactive | May 8, 2023
Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, has launched its HR omnichannel marketing service that aims to help hotels locate and recruit candidates for their vacant job positions. The new service leverages social media platforms, Facebook, Instagram, and Text Messaging to find job seekers in specific geo-targeted areas and then connects them with open job positions available at a property. Job seekers can access the job descriptions on their mobile devices and apply online. The completed applications are sent in ...
Lodging Interactive Launches Complete Digital Presence and Marketing Solution for Hospitality
Lodging Interactive | September 21, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its LodgingPLUS program, the complete digital presence and marketing solution for hotels, restaurants, and spas. LodgingPLUS includes: Website Design, Development, and Hosting Secure SSL and Daily Website Backups Organic Search Engine Optimization (SEO) Pay Per Click (PPC) Marketing Guest Review Response Services and Reputation Management Social Media Marketing and Direct Message Engagement On-Site Social Media Photography ...
Exploring MDM vs. CDP in Hospitality
Laurent Idrac | April 11, 2022
Before you deploy a Customer Data Platform to build omnichannel marketing strategies, ensure you’ve got a solid Master Data Management process to centralize and normalize the necessary data that will feed your CDP. By Laurent Idrac, Hapi As the hospitality industry navigates its way through recovery, there’s been a collective shift throughout operating departments toward a guest-centric strategy, deploying solutions to improve guest satisfaction, capture more direct bookings, and drive revenue at each touchpoint along the guest journey. The longstanding dream of a golden customer record – a single profile offering a 360-degree vi...
