Another Hit for the On-Line Travel Agents

David Lund | February 1, 2017

By David Lund The on-line travel agency world started exactly 20 years ago when Expedia was born inside Microsoft. Expedia with a valuation of over 10 billion at its spin-off was the most successful business born inside the software giant. OTA's add a valuable way for the hotel to reach customers that they just don't have the ability to by themselves. However, of late the costs that hotels are seeing on their P&L's has their managers and owners pulling their hair and scrabbling to find a way out, and a way to reduce these margin-eating commissions. What has made the on-line travel agency so popular is twofold. One, the hotels and th...