Optimizing Your Online Channels: 9 Proven Ways to Make OTAs Work for You

Fig Cakar | May 22, 2017

By Fig Cakar, Managing Director – the Americas, SiteMinder Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. And, while I (or anyone else) could never profess to understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot. After all, if an OTA is a million-dollar account for you, then you are a million-dollar account to them, too. For independent hotels, it's quite the chicken-and-egg conundrum, though, isn't it? Of co...