Online and Offline: Consumer Conversation Trends for the Top Online Travel Agents and Other Travel Sites

Engagement Labs | January 18, 2018

NEW YORK, NY (January 18, 2017) – It's no secret that Americans love to travel. In fact, direct spending by resident and international travelers in the U.S. averaged $2.7 billion a day in 2016. With such a large and robust market comes increased competition from a handful of online travel agents and top travel sites that seek to provide travel services to discount-hungry consumers. To help brand marketers for OTAs and other top travel sites better understand what consumers are saying in both their online and offline worlds, Engagement Labs has released its latest TotalSocial® rankings of the top-performing OTA brands in the U....