online marketing
Introducing Pre-Made Social Media Posts for Hotels & Restaurants
Pipeline Social Media | April 26, 2021
By Maiya Wall / Pipeline Social Media The Pipeline team is excited to offer a new product to hospitality professionals—Social Media Post Packs: Ready-made posts for Facebook, Instagram, Twitter, or wherever you share posts! Our May Holiday Pack features 27 complete social media posts, including graphics, animated graphics, and captions, for the top holidays in May. What’s Included in the May Social Media Holiday Pack? Cinco de Mayo: 3 captions / 2 graphics / 1 animated graphic Memorial Day: 3 captions / 3 graphics / 1 animated graphic Mother’s Day: 4 captions, 3 graphics / 1 animated graphic National Armed Force...
Google Is Eliminating Third-Party Cookies — What Does That Mean for Your Hotel’s Digital Marketing?
Gina Ciarrocchi Zech | October 8, 2020
By Gina Ciarrocchi Zech Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. Marketers have since been speculating on the negative consequences this could have on targeted campaigns and reaching new customers. This reaction is understandable. Third-party cookies are integral to tracking users and delivering personalized ads that target users around the web. However, while big changes are afoot, it’s certainly not all bad news. It’s important to note this phase-out does not include first-party cookies. So you can still monitor how customers interact with your h...
Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription
Sojern | January 9, 2020
Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions SAN FRANCISCO – January 9, 2020 – Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, today announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade technology developed to power marketing campaigns for the world’s biggest trav...
How to Get Your Resort & Travel Brochure PDFs to Google’s Position Zero by Lodging Interactive
Lodging Interactive | March 11, 2019
Plenty of hotels, resorts, and other businesses in the hospitality industry have brochures and guides for guests conveniently packaged into one hyper-valuable PDF. They list everything from resort amenities and pricing to events happening at the hotel to what to do in the area, and so much more. Now, there's a chance to have those PDFs featured prominently on Google in a way that can help you increase brand awareness and connect with new guests. Google has just announced that they'll be pulling content from online PDFs to use in their featured snippets section of position zero. This presents an enormous opportunity for hotels and resort...
SiteMinder Appoints Technology Industry Veteran as CEO, Says Its Future Is Central to Travel
SiteMinder | November 7, 2018
Sydney, Australia – SiteMinder, the global hotel industry's leading guest acquisition platform, has appointed its first CEO to drive the continued rapid growth of its business and 30,000-strong hotel customer base. Sankar Narayan is the current chief operating officer of cloud accounting software giant Xero, and his appointment as CEO will see him co-lead SiteMinder alongside founder Mike Ford, who will remain the managing director and assume the role of Executive Chairman of the Board with a focus on driving the company's vision, strategy and product innovation. From January, Sankar will join a distinguished leadership team that ...
