online presence
The Hotel Guest Experience Starts With Customer Reviews and UGC
Lodging Interactive | June 15, 2023
Some may say the headline has it backward, but today's modern travelers would agree, and in fact, they go out of their way to research the hotel guest experience before they even begin their travels. Recent trends support the idea that today's travelers rely on user-generated content and guest reviews to research their hotel stays before they book. Consider these trends: • Social media: Social media platforms like Facebook and Instagram have made it easier than ever for travelers to share their experiences with others. This has led to a growing reliance on user-generated content (UGC) as a source of information about hotels and other ...
Upgrade to a New Affordable ADA Compliant Website, on “Pay-As-You-Go” Model With No Capital Expense
Lodging Interactive and Commingle:Engage | September 21, 2020
PARSIPPANY, NJ – September 9, 2020 - Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, is making it easy for hotels to upgrade their digital marketing presence through its HotelSiteXPRESS service. HotelSiteXPRESS provides an affordable way for hotels to upgrade their online presence with a new, fully responsive website and online marketing services on a subscription-based model with no capital outlay. “We believe hotels must make it a priority to upgrade their websites during the current slow-down in occupancies,...
Milestone Inc. to Attend Preferred Global Conference in Monaco, Feb 25 – 28, 2019
Milestone | February 20, 2019
Silicon Valley, CA (February 20, 2019) – Milestone Inc. announced today that it will be attending the Preferred Hotels Global Conference in Monaco on February 25 to the 28th. Milestone will be on site with a booth and will be available for Preferred member Hotels to discuss digital marketing strategies and to showcase its recently announced Presence Cloud digital marketing suite. Milestone has helped many independent and branded luxury hotels to create and/or expand their online digital presence. Over the years Milestone websites and digital solutions have won over 400 awards for hotels from around the world, including 2018's Sear...
Hotels Step Up Their Online Game to Encourage Direct Bookings
JLL Real Views | January 15, 2018
Getting guests to book directly on a hotel's website rather than through an online travel agent (OTA) is a key challenge that hoteliers are gearing up to tackle in 2018. When OTAs first rose to popularity in 2008 during the economic downturn, hotels viewed them as saviors for their ability to fill hotel rooms that otherwise would have remained empty. Today, that view has shifted dramatically. Popular third-party search engines are raking in more bookings than ever and charging significantly higher commissions, too. In fact, momentum toward convenient aggregate websites has grown to such a fever pitch that in 2016 OTA bookings in the U.S...
