With Summer’s Last Breath, Global Hotel Industry Still Gasping for Air

HotStats | September 28, 2021

The collective hotel industry is facing a cold, hard truth: attaining the same level of pre-pandemic operational performance will not be measured in days, but months, even years. That's what August data from HotStats portends and at a crossroads, as summer gives way to fall and a host of new variables come into play that could derail the modest success the past several months have demonstrated. In the U.S., profit continues to lag its 2019 form, with GOPPAR recorded at $52.27 in August, 31% lower than it was in August 2019. However, in a business that changes block to block, there is some good news, with some pockets surpassing expectation...