Opportunity Analysis: An Effective 3-Step Approach

Jochen de Peuter | December 15, 2021

By Jochen de Peuter In the hospitality and travel industries, experts can perform an opportunity analysis of a hotel or property. This is a helpful tool that shows more about the value and risk of the property. Let’s take a look at what an opportunity analysis precisely entails and how to go about it through a three-step approach.   What is an Opportunity Analysis? An opportunity analysis is an evaluation tool used when determining the viability and profitability of developing a new hotel or property, or expanding an existing one. It systematically looks at external environments with the goal of understanding demand, consum...