“The Loyalty Divide – Operator and Consumer Perspectives, Hotels 2018” Reveals Operators Are Struggling to Find Relevance Among Younger Gues

Oracle | April 11, 2018

NEW YORK, April 11, 2018 -- Oracle Industry Connect -- Oracle today announced the findings of a global study titled "The Loyalty Divide, Operator and Consumer Perspectives, Hotels 2018" auditing consumer perceptions and hospitality brand realities of loyalty programs and influences. "The Loyalty Divide" reveals that hotel operators believe they offer personalized and relevant rewards while consumers disagree and look to social influencers for aspirational recommendations that drive their travel experience. "Oracle Hospitality envisions a future where loyal guests are rewarded for their behaviors as we evolve bey...