How to Know if Your Hotel SEO Efforts are Working?

Incite Response | November 20, 2017

DOING YOUR OWN SEARCH ON GOOGLE WILL SIMPLY NOT GIVE YOU AN ACCURATE ANSWER. YOU MUST DISGUISE YOURSELF. Recently a hotel general manager and I had a conversation about his frustration that his competitor showed up above his own hotel in his Google searches for a highly competitive search term. He was frustrated by his own poor ranking and amazed at how well his competitor was doing. He wanted to know if he should replace his web agency. I said, "not so fast. Do you visit your competitor's site often?" The answer was yes and so begins our back story. Google stores information about how you search, what you search, where you search and w...