Study Reveals ‘OTA Premium’: Travelers Who Book Through OTAs Stay Longer, Spend More During Trips

Oxford Economics | March 14, 2018

Oxford Economics and Expedia analyzed nearly 100,000 trips to ascertain spending habits of travelers by booking type Seattle, Wash., March 14, 2018 ­­– Expedia, Inc., the world's largest online travel company, partnered with Oxford Economics to analyze hotel guest spending during more than 98,000 trips, segmented by guests who booked part or all of their trip using an online travel agency (OTA) and non-OTA guests – and the results are telling. Travelers who booked via an OTA spent more per trip than non-OTA guests across all categories, regardless of whether they were traveling for business or leisure, making them a ...