Understanding Distribution: OTA Channels

Vizergy | April 5, 2022

With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business. Building a Hotel Distribution Channel Strategy When it comes to hotel channel distribution, you have several options. To maximize production and revenue, you need to consider the right channel mix that best fits your property’s target market. Understanding different traveler segments who book at your property allows you to diversify your business mix and optimize your distribution strategy. The ...