ota rankings
OTAs Deliver Business. Can Hoteliers Do Better?
HotStats | July 13, 2021
As COVID-19 roiled the globe, hoteliers, like 9/11 and the Global Recession before it, found online travel agencies (OTAs) throwing them a lifeline. Through extensive TV and online advertising, booking engines pull in heaps of business, but at typically high commission costs that eat into profit margins. According to HotStats data, rooms cost of sales, a metric that measures commissions and reservations expenses and fees, year-to-date 2021 were down 37% to $2.08 on a per-available-room basis compared to the same period a year prior. In Europe, it was a similar trend, with rooms costs of sales at €1.31 year-to-date 2021, a 62.6% decrease ...
Online and Offline: Consumer Conversation Trends for the Top Online Travel Agents and Other Travel Sites
Engagement Labs | January 18, 2018
NEW YORK, NY (January 18, 2017) – It's no secret that Americans love to travel. In fact, direct spending by resident and international travelers in the U.S. averaged $2.7 billion a day in 2016. With such a large and robust market comes increased competition from a handful of online travel agents and top travel sites that seek to provide travel services to discount-hungry consumers. To help brand marketers for OTAs and other top travel sites better understand what consumers are saying in both their online and offline worlds, Engagement Labs has released its latest TotalSocial® rankings of the top-performing OTA brands in the U....
