Use a Lack of Confidence in OTA Sites to Your Advantage

John Smallwood | January 21, 2016

By John Smallwood If you have 60 seconds, I have 300 words that might help at the NOI line. A recent report from the Association of British Travel Agents (ABTA) revealed an increase in complaints about false OTA websites created by fraudulent travel companies. Many customers have lost money to these sites, while others are calling hotels directly to ensure that they are indeed making a reservation at the hotel as intended. This apparent trend of dwindling consumer confidence matches the booming growth of the online travel sector. While customers now have unparalleled choice and freedom to compare a range of deals, they're also faced wit...