Pirate Exhibitor Prevention Maintains High Value of HITEC 2021

HFTP | September 23, 2021

To maintain its high value, plans for preventing pirate exhibitors (also known as Outboarders or Suitcasers) at HITEC® 2021 (Hospitality Industry Technology Exposition and Conference) have been established for the upcoming show. It is common for unaffiliated or non-exhibiting vendors to take advantage of the show's popularity by promoting their wares leading up to and near the show, or on the exhibit hall floor in an unofficial capacity. Some plan product demonstrations and similar events to "steal" attendees from conference organizers and supporters. Such practices weaken the show's worth to its supporters and organizers. The producer,Â...