Study Reveals 77% of Travelers More Likely to Book When Business Owners Respond to Reviews

TripAdvisor | December 13, 2019

Ipsos MORI Survey Shows 79% travelers said Personalized Responses from Owners Make Reviews More Useful, Highlighting the Importance of Management Responses 89% of Travelers Said a Thoughtful Response to a Negative Review Improved Their Impression of a Business, Showing the Effectiveness of Owners Responding to All Types of Reviews 84% of Travellers Said Polite and Respectful Response from Business Owners is Important to Them When Reading Reviews, and as a Result, They Plan a Better Trip NEEDHAM, Mass., Dec. 13, 2019 -- New research released today from Ipsos MORI in partnership with TripAdvisor has revealed that customers are mo...