Package Bookings: Learnings From the Top Packages Markets

Expedia Group | August 2, 2018

By Melissa Maher Last year, Expedia Group released findings that showed package bookings deliver higher ADR and RevPAR, had twice the booking window length, and half the cancellations of standalone bookings. These insights showed unequivocally that hotels should be leveraging packages as a channel for their bookings. This year, Expedia Group refreshed its global packages data for full year 2017, reflecting tens of millions of packages booked, comparing it once again to standalone bookings. This refresh showed that ADR remained consistently higher with a nearly 30 percent premium, booking windows remained longer with an average of nearly...