Is Your Hotel’s Future “Adopt Augmented Reality or Die?”

Phil Butler | January 19, 2017

By Phil Butler What if every hotel owner in the world were advised to add augmented reality at the next upgrade opportunity, or else? Well, there's no need to panic just yet. For near future reference though, here's a primer on the state of the augmented hotel room state. While the topics of AR and VR have been trending topics for some time now, the push forward for implementation is evident across the spectrum of hotel classes. While the trend has yet to catch on full spectrum, guest wants, the mobile revolution have prompted key brands to implement new tech. As the advantages hotels can gain by using AR technology gain traction though...