Sustainability: More Relevant to the Future of Tourism Than Ever?

July 7, 2020

As lockdowns begin lift and people start to travel again, hotels are scrambling to figure out the new normal. Experts confirm that those owners and managers who focus on innovation and sustainability will be most likely to bounce back and thrive in the future. A sustainable approach will be key in driving economic development globally. In fact, as travel restrictions have begun to lift, UNWTO secretary-general Zurab Pololikashvili remarked, “The timely and responsible easing of travel restrictions will help ensure the many social and economic benefits that tourism guarantees will return in a sustainable way. This will contribute to the live...