Parclane
The 7 Essential Ingredients to Dominate the Hotel Group Market
Daniel Melnyk | September 6, 2023
Hotels that invest in solutions that enhance the traditional sales and catering system attract and close the most profitable opportunities By Daniel Melnyk During my many trips over the past few months encompassing the US, the Middle East, and APAC, I have seen firsthand that the groups, events, and meetings are again back in full swing. But the return of group business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases; supply chain issues, and short lead times. More than ever, sales managers are bombarded with RFP spam flooding their inboxes. What used to be a lead for 6 to 8 h...
From Digital Disruption to Dominance: Redefining Hotel Group Sales for the Digital Era
Daniel Melnyk | June 2, 2023
By Daniel Melnyk The traditional approach of rapidly processing a high volume of leads is inefficient, so how can hotels use technology and service to drive more bookings? Hotel group sales in the digital era have undergone permanent changes, particularly in the way relationships are built through digital means. The traditional approach of rapidly processing a high volume of leads is inefficient, with up to 90 percent of leads failing to convert. Add to that the immense pressure that sales teams today are under to produce countless generic proposals daily, resorting to impersonal emails instead of engaging with clients through meaningfu...
7 Surprising Trends That Will Change The Way Hotels Handle Groups and Events Business
Daniel Melnyk | May 10, 2023
By Daniel Melnyk Within the hospitality world, a new phenomenon is circulating – “revenge travel.” The concept is simple, albeit impactful for the industry; after 2+ years of pandemic-related restrictions, travelers are eager to make up for lost time and canceled trips. Basically, revenge travel is the global phenomenon of people booking big trips to ‘take revenge’ against the pandemic. This trend has acted as a key catalyst in the undeniable rebound of the hospitality industry. However, it wasn’t just trips that were canceled ad nauseam over the course of the pandemic – it was also groups and events. From weddings to birt...
Here Are the 5 Big Things That Keep Hotel Sales Managers Up at Night
Daniel Melnyk | March 15, 2023
By Daniel Melnyk Being part of a hotel sales team is a challenging job. Quite frankly, being a hospitality professional – regardless of your scope – is no easy job. The hospitality industry is an ever-shifting, ever-demanding industry that twists and bends according to the whim of travelers, which, as you might have guessed, can be hard to satisfy. But as challenging as it may be, the hospitality landscape offers countless opportunities for personal and professional reward; there is something to be said about working within a landscape so firmly rooted in great service, tradition, and human connection and exploration. I have spent m...
The New Era of Group Sales – 5 Ways Group Sales Changed for Good
Daniel Melnyk | February 21, 2023
By Daniel Melnyk While hospitality brands are well accustomed to seasonal peaks and declines in demand, the prolonged stand-still brought on by the COVID-19 pandemic was a rude – if not entirely devastating – awakening. Around the world, citizens canceled trips, tightened their social bubbles, brought their work home for the foreseeable future, and, most importantly, became accustomed to a socially-distanced way of living. At the same time, airport terminals resembled a post-apocalyptic movie set – desolate and quiet. Hotels remained uncharacteristically empty, roads emptied of their usual rush hour traffic, concert venues locked the...
The Latest Group Sales Trends & Stats for 2023 That Every Hotelier Should Know
Daniel Melnyk | January 10, 2023
By Daniel Melnyk, CEO and Founder of Parclane In what felt like the blink of an eye, 2022 came and went. 2022 was the year we found our way back to relatively normal, and for industries like hospitality, it was a year defined by recovery. 2023, however, promises to be defined by something else entirely – growth. For a long time, hospitality brands found themselves patiently treading choppy waters, and now it’s finally time to swim ahead. As we prepare for what lies ahead, it’s more important than ever before for hoteliers to get acquainted with the trends and statistics set to shape our industry moving forward. The group sales and...
