Are Social Media Influencers Bad Travel Agents? [NEW Study]

Max Woolf | January 22, 2024

By Max Woolf Consider this: The “travel” hashtag on TikTok has amassed over 26.3M posts and 217.8B views. With those numbers, it’s no stretch to say that social media influencers have become the new crop of travel agents. But— While many provide valuable insights on destinations, attractions, and foods, this summer has seen a wave of backlash. Take, for instance, a woman who said that some people “deserve jail time” for glossing over the Amalfi Coast’s logistical hassles. So, we decided to reach out to 1,000+ Americans to gauge their perceptions of influencers in the context of travel advice. Scroll dow...