peachtree group
Peachtree Group Breaks Ground on Dual-Branded AC Hotel and Moxy Hotel in Dallas
Peachtree Group | October 3, 2024
ATLANTA & DALLAS--Peachtree Group (“Peachtree”) celebrated the groundbreaking of a new 19-story, dual-branded hotel development featuring the award-winning Marriott brands, AC Hotel and Moxy Hotel, in the heart of Uptown Dallas. The development will bring 264 upscale rooms, modern amenities and unique lifestyle offerings to the bustling McKinney Avenue corridor. The much-anticipated project promises to elevate the city's hospitality scene and is expected to open in Summer 2026. The property will offer an unmatched blend of comfort, style and convenience, featuring 110 rooms for the AC Hotel and 154 rooms for the Moxy Hotel, providi...
Peachtree Group Acquires AC Hotel by Marriott in Park City, Utah
Peachtree Group | September 19, 2024
ATLANTA--Peachtree Group ("Peachtree") continues to build momentum with its sixth hotel acquisition of the year, with the acquisition of the AC Hotel by Marriott in Park City, Utah, highlighting the growing equity investment opportunities re-emerging in the hospitality sector. "Our team has successfully acquired a number of hotel properties at below-market prices, taking advantage of the current slowdown in transactions,” said Greg Friedman, managing principal and CEO of Peachtree. “While the market is slower than usual due to high interest rates, tighter lending conditions, economic and geopolitical uncertainty, we continue to remain ...
Peachtree Group Promotes Steve Mackenzie to Executive Vice President of Hotel Operations for Hospitality Management Division
Peachtree Group | September 3, 2024
ATLANTA--Peachtree Group ("Peachtree") today announced the promotion of Steve Mackenzie to executive vice president of hotel operations in the firm's hospitality management division. In his expanded role, Mackenzie will assume a central role overseeing Peachtree's hotel portfolio financial performance while ensuring franchise procedures, regulations and standards are adhered to while growing company culture and teams. "Steve has been instrumental in the exceptional growth and results of our hospitality management portfolio over the past six years," said Vickie Callahan, president of Peachtree’s hospitality management division. "His leade...
Peachtree Group Promotes Vickie Callahan to President of Hospitality Management Division
Peachtree Group | August 7, 2024
Peachtree Group Promotes Vickie Callahan to President of Hospitality Management Division ATLANTA (Aug. 7, 2024) – Peachtree Group ("Peachtree") today announced that Vickie Callahan has been promoted to president of the firm's hospitality management division. In her new role, Callahan will oversee the company's portfolio of owned and third-party managed hotels, totaling 88 hotels across 27 brands and 11,173 rooms in 23 states and Washington, D.C. "Since joining us in 2020 as senior vice president of revenue generation, Vickie has been an invaluable member of our team," said Greg Friedman, managing principal and CEO of Peachtree Group....
Peachtree Group Acquires Hilton Garden Inn Denver Tech Center
Peachtree Group | February 13, 2024
ATLANTA--Peachtree Group ("Peachtree") announced the acquisition of the 180-room Hilton Garden Inn Denver Tech Center in Denver, Colo. Peachtree's hospitality management team will operate the property. The seven-story hotel is ideally located in the heart of the Denver Tech Center, one of the Denver MSA's prominent employment hubs and the largest office submarket outside of the Central Business District, with 8.8 million sq ft of Class-A space. The area is situated near the intersection of Interstate 25 and Interstate 225, providing direct access to the Denver CBD and Denver International Airport. The hotel further benefits from its pro...
Peachtree Group Selected to Operate the Merrill Hotel, Muscatine
Peachtree Group | January 30, 2024
ATLANTA (Jan. 30, 2024) – Peachtree Group's hospitality management group has been selected to operate the Merrill Hotel, Muscatine, a Tribute Portfolio Hotel in downtown Muscatine, Iowa. The AAA Four-Diamond property comprises 122 guest rooms, a full-service restaurant, nearly 13,000 square feet of flexible meeting and event space, an outdoor terrace overlooking the Mississippi River, a heated indoor saltwater pool, and a fitness center. Built along the banks of the Mississippi River, the hotel opened in March 2018, offering some of the most luxurious amenities and accommodations in Iowa. The Merrill Hotel's prime location provides conv...
DD Partners, Peachtree Group and Woodbine Development Join Forces To Develop Embassy Suites Gulf Shores
Peachtree Group | November 7, 2023
GULF SHORES, ALA. (Nov. 7, 2023) – DD Partners, LLC of Birmingham, Alabama, and Marietta, Georgia, Peachtree Group of Atlanta and Woodbine Development Corporation of Dallas announced the development of Embassy Suites Gulf Shores, a full-service resort overlooking the Gulf of Mexico and its renowned white sand beaches – located in Alabama’s No. 1 tourism destination, the City of Gulf Shores. Now underway, Embassy Suites Gulf Shores is a joint venture among the three firms. DD Partners and Woodbine are leading development and asset management efforts, and Peachtree will manage operations for the resort upon completion in summer 202...
Peachtree Group Appoints Melissa Ross Smith as Chief Operating Officer
Peachtree Group | May 25, 2023
ATLANTA (May 25, 2023) – Peachtree Group ("Peachtree") announced the appointment of Melissa Ross Smith as Chief Operating Officer. Ms. Smith will be responsible for the overall performance, strategy and organizational development of Peachtree and its operating businesses. She will report to Greg Friedman, managing principal and CEO, and will be a key executive team member. "As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business," Friedman said. "Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision and execution needed to be ...
