pegasus
Why Should Hotels Use Flexible Rates to Increase Bookings
Cendyn | June 7, 2023
Stand out to travelers on Expedia Group sites with refundable rates Flexibility is a major priority for travelers today. In a recent Expedia Group traveler survey, more than a third of respondents said they filter for refundable cancellation policies when searching for accommodations on a travel booking website. This means if you don’t offer a refundable rate, you will disappear from a third of traveler searches on Expedia Group sites. Why list on Expedia if that’s the case? By leveraging sites like Expedia, hoteliers ensure they have a good channel mix, allowing them to expand the reach of their offering by tapping into more than 60 m...
Cendyn and Pegasus Complete Merger
Cendyn | January 24, 2022
Boca Raton, FL – January 24, 2022 –Today, Cendyn and Pegasus closed their previously announced merger agreement, bringing two industry leaders together as one company. This merger provides hoteliers with a transformative platform to maximize the direct-booking channel, enhancing the guest experience end-to-end. The two companies merged under the Cendyn brand, with Tim Sullivan continuing to lead Cendyn as CEO & President of the newly combined company. In addition to Sullivan’s role as the company’s CEO, Cendyn appointed Gautam Lulla as Chief Innovation Officer and Joanna Genser as Chief Enterprise Officer. At the heart of the ...
Stayntouch Enhances Integration With Pegasus CRS, Delivering Intuitive & Optimized Distribution for Hotel Customers
Stayntouch | December 7, 2021
[December 7, 2021] Bethesda, Maryland: Stayntouch, a global leader in cloud-native hotel property management systems (PMS) and contactless technology, announced today an enhancement to its partnership with Pegasus, an award-winning global provider of revenue and distribution strategy solutions. Stayntouch PMS now offers a full 2-way integration with Pegasus Central Reservation System (CRS). Pegasus CRS allows hotels to take full control of their global distribution strategy, with a flexible and scalable solution that includes advanced rate and inventory management tools. Pegasus CRS delivers a range of features to be leveraged by Stayntouc...
A Flurry of Hotel Tech Company Mergers and Acquisitions Marks the End of 2021
Fran Worrall | December 2, 2021
By Fran Worrall Since early 2020, the hospitality sector has witnessed a sea change. The worldwide disruption triggered by the COVID-19 pandemic forced almost every technology company in the industry to review their portfolios, reassess their strategies and redirect resources into areas with the greatest growth potential. Some businesses became targets for opportunistic deals, while others struggled to operate in ‘new normal’ mode. Yet for companies with solid balance sheets and a willingness to take calculated risks, the pandemic provided unprecedented opportunities for growth through mergers and acquisitions. Mergers enabled some ...
Cendyn and Pegasus to Merge
Cendyn | November 2, 2021
The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end Tuesday, November 2, 2021 – London, UK – Today Cendyn, the leading provider of cloud-based software and eCommerce services for the hospitality industry, enters into a merger agreement with Pegasus, a leading provider of revenue and distribution solutions for the hospitality industry. The combination of both companies provides hoteliers with a platform to maximize their direct-booking channel and enhance the guest experience across every touchpoint. With many hoteliers struggling with reso...
Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’
Nancy Huang | April 26, 2021
By Nancy Huang More than any time in the last decade, travel consumer purchasing habits are up for grabs. In New York City, the sidewalk cafes are bustling, the parks are full of picnics, and the city’s attractions are coming back to life. The city is blooming again, cautiously but happily. And tourists are coming back to town. The same is true across the United States. While hoteliers are optimistic that the industry is starting its path to recovery, it remains impossible to overstate Covid’s effect on travel. The late Arne Sorenson, Marriott CEO, estimated in the early stages of the pandemic that “Covid-19 is having a more ...
Google Is Eliminating Third-Party Cookies — What Does That Mean for Your Hotel’s Digital Marketing?
Gina Ciarrocchi Zech | October 8, 2020
By Gina Ciarrocchi Zech Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. Marketers have since been speculating on the negative consequences this could have on targeted campaigns and reaching new customers. This reaction is understandable. Third-party cookies are integral to tracking users and delivering personalized ads that target users around the web. However, while big changes are afoot, it’s certainly not all bad news. It’s important to note this phase-out does not include first-party cookies. So you can still monitor how customers interact with your h...
Pegasus Appoints Keno Helmi as Chief Commercial Officer
Pegasus | January 21, 2020
Hospitality Technology Innovator adds senior sales executive to expand and lead its growing worldwide commercial organization (New York) January 21, 2020 — Pegasus, a leading global technology provider for the hotel industry, named Keno Helmi as the company's new Chief Commercial Officer. As CCO, Helmi’s duties will include planning, developing, and executing regional growth plans and business strategies to maximize Pegasus' market opportunities and drive profitable growth. He will be an active participant in corporate strategy, will guide product direction, will develop new business models, and will direct teams and initiatives for...
