Choosing Technology Tools: A How-To Guide to Quickly Assess the Value of New Technology Offerings

February 8, 2022

By Dr. Joshua D. Hayes, Dr. David K. Hayes, and Peggy A. Hayes These days hospitality managers are virtually bombarded by trade press ads, online marketing, and tech company pitches that offer advanced-technology products and services designed to revolutionize the entire industry. These tools and services typically boast that they are vitally important and can offer radical competitive advantages. Of course, these products and services are not free, so deciding which ones to actually purchase and adopt can be challenging. So how can hospitality managers choose those tools and services that will be truly valuable to them? Guide for a...