GCommerce’s Performance-Based Fee Model Increases Website Production by 20% for Luxury Santa Barbara Hotel

GCommerce | October 8, 2020

Park City, UT, October 8, 2020 - GCommerce, a leading hospitality digital marketing agency, partnered with Hotel Californian, Santa Barbara's ultimate urban luxury resort destination, in order to boost the hotel's digital marketing efforts. Looking to drive increased revenue through its  website, the property took advantage of GCommerce’s Performance-Based Fee Model, which provided access to GCommerce's full suite of digital marketing services for a nominal commission on direct bookings. Linked through Preferred Hotels & Resorts Alliance Partner program, the two launched their partnership in January 2020, and despite the effects of ...