performance indicators
STR: U.S. Hotel Results for Week Ending 20 March
STR | March 29, 2021
HENDERSONVILLE, Tennessee—U.S. weekly hotel occupancy jumped almost seven points from the previous week to the highest level in the country since early March 2020, according to STR‘s latest data through 20 March 2021. 14-20 March 2021: Occupancy: 58.9% Average daily rate (ADR): US$108.07 Revenue per available room (RevPAR): US$63.62 The 58.9% absolute occupancy was a 93.9% increase from the comparable, pandemic-affected week last year, but more importantly, represented almost 85% of occupancy regained from the 2019 benchmark. There was also more improvement in ADR, which reached 81% of the comparable 2019 level. Every...
U.S. Weekly Hotel Occupancy Reached Highest Level in a Year
STR | March 18, 2021
HENDERSONVILLE, Tennessee—U.S. weekly hotel occupancy reached its highest level in a year, according to STR‘s latest data through 13 March. 7-13 March 2021 (percentage change from comparable week in 2020): Occupancy: 52.1% (-1.4%) Average daily rate (ADR): US$102.62 (-14.5%) Revenue per available room (RevPAR): US$53.45 (-15.8%) Year-over-year percentage changes are now more favorable as comparisons have shifted to pandemic-affected weeks from 2020. When indexed against 2019 levels, the U.S. has recaptured between 70-75% of occupancy in recent weeks. Florida, lifted by Spring Break and Bike Week, was most represented ...
4 Reasons GOPPAR Should Be on Your List of KPIs
HotStats | November 30, 2020
With the pandemic still raging and hotel operations still in flux, hoteliers are still left figuring out what to do next. Churning out profit in the age of COVID is a Herculean task, but consulting the right data can be a step in the right direction. Unfortunately, if you’re relying solely on narrow KPIs such as RevPAR to craft your hotel performance plan, you might as well be building a house of cards. It’s bound to collapse when the slightest breeze picks up. Looking for a hotel KPI that’s guaranteed to support a stronger hotel performance plan? Try gross operating profit per available room (GOPPAR) on for size. Sure, the top li...
Evaluating Hotel Performance: 6 Key Factors
EHL Insights | September 15, 2020
The clear-cut measurability of KPIs is alluring. Occupancy percentages, profit indicators, return on investment. These are the type of traditional performance measures on which many hoteliers rely when it comes to evaluating hotel performance. Unfortunately, taken in isolation, they are now thought to provide misleading signals, failing to adequately support the needs of today’s organizations. In order to capture the full picture of hotel performance, additional factors must be borne in mind. Does your hotel take safety seriously? Does it embrace innovation? Are you providing service excellence to your hotel guests? A more holistic view ...
As Europe’s COVID Cases Relent, Hoteliers Ready for Business Bounce
HotStats | June 25, 2020
European hoteliers breathed a sigh of relief in early May when the European Centre for Disease Prevention and Control (ECDC) announced that region had passed the peak of coronavirus infections. Now comes the hard part: building back revenue and profitability. But if May data is any indication, things are getting better. As several countries started to loosen some of their lockdown restrictions, the prodigious profit drop in Europe's hotel industry showed a significant deceleration on a month-over-month (MOM) basis. GOPPAR in May was down 1.2% compared to the previous month, a welcome result in view of the 119.1% and 122.9% MOM plunges reco...
U.S. Hotel Performance—Unsurprisingly—Hits New Lows in April
HotStats | May 28, 2020
The adage “March winds and April showers bring forth May flowers” appropriately captures current U.S. hotel performance, which satisfied the features of the first two months and can only hope May turns up rosier. April’s showers were, indeed, forecasted. COVID-19 tightened its grip around U.S. states and cities where lockdowns were omnipresent, stay-at-home orders abounded and travel was at a near standstill. The result was a month’s worth of grim hotel data. With occupancy rates off 73 percentage points from a year prior, and a steep drop in average room rate, RevPAR fell 95.2% year-over-year to a single-digit number, on a p...
Hotel Data Digest: Seasonality vs. Moving Average
HotStats | November 4, 2019
Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series. For example, daily occupancy for the past month is a time series: data (occupancy) is recorded within a consistent time interval (daily) and is chronologically displayed. There are many ways of looking at a time series, depending on the kind of insights you want to extract from it. In this article, w...
