personalization technology
The Power of Choice: Pick Your Room, Packaging, and Profitability Drive Revenue and Delight Guests
Aaron Shepherd | September 6, 2023
By Aaron Shepherd If you take a trip to your local bakery and – after a moment in line spent surveying the mouth-watering array of carefully curated treats – ask for one of the tarts at the front of the display, the cashier will most likely reply with, “Which one?”. Suppose you are a remote worker who occasionally frequents your company’s nearby office by booking a desk using a tool like SpaceIQ. In that case, you are prompted to choose your desired section and the specific desk you want. When purchasing tickets for a new, highly-anticipated release at most movie theaters, you are presented with a theater seating chart that allow...
Triptease Launches Retargeting for Hotels
Triptease | October 22, 2019
LONDON - October 22nd - Triptease has a history of delivering personalized messaging on hotel websites. From today, they also deliver personalization in banner ads across the rest of the web. Introducing: Retargeting. Retargeting is the latest addition to Triptease's market-leading direct booking software platform for hotels. Triptease Retargeting significantly increases the return on investment (ROI) of a hotel’s online marketing strategy by intelligently serving personalized, price-led ads to potential guests after they leave a hotel’s website. “We’re driving a return on investment almost double the industry average by t...
Profiting From Prearrival
Larry Mogelonsky | March 20, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Every hotelier knows that tech-enabled personalization is crucial to the future success of one's brand. In reality, though, these customized experiences are very difficult to put in place, often requiring complex software integrations, significant CapEx and a fully trained team – both at the supervisor and frontline levels – to properly act upon any insights or recommendations gleaned from a unified CRM. The nauseating pain point here is that travelers are now expecting hotels to dedicate more effort towards making their time on property personal and meaningful, irrespec...
New Personalization Capabilities to Boost Online Conversions
August 17, 2016
Vizergy – Digital Travel Marketing, a leading provider of online hospitality marketing, is celebrating the latest Personalization advancement to its already best-in-class Website Marketing Platform. A fully integrated Personalization product within the company's content management system (CMS) uses guest intelligence to create customized website content. Delivering extremely relevant, personalized content for travel shoppers is the key to creating meaningful customer experiences and boosting online conversions. The payoff for brands leveraging this technology is tremendous. According to Adobe "nearly two-thirds of companies using ...
