Personalized Prices – the Next Step in Hotels’ Online Presence?

Sergio Serra | August 5, 2022

By Sergio Serra Today, hotels are so ubiquitous that we rarely think deeply about them or their origins. But their history goes all the way back to ancient Greece as an “establishment providing accommodation, meals, and other services for travelers”. Naturally, hotels started off with very little technological support. However, in the course of their long history, hotels have been impacted by several technological breakthroughs - and in such diverse areas as transportation, energy, communications, and networks. One of these major breakthroughs was the Internet, which brought the web and then Online Travel Agents (OTAs). So what w...