The Synergy Between Digitalization and Personalized Travel

Reeves Mathews | May 22, 2024

By Reeves Mathews Personalisation remains one of the strongest strategies within travel and tourism, especially as international tourism reaches pre-pandemic levels. Per the first UNWTO World Tourism Barometer of 2024, international tourism ended 2023 at 88% of pre-pandemic levels and is expecting a full recovery by the end of the year. With this growth, many businesses understand the importance of personalisation, especially as tourists from around the world travel with heightened and diversified expectations. Many senior leaders see offering customers an excellent personal experience as key to market success. How is d...