Get Your Logo In The Background

Larry Mogelonsky | February 17, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Firstly, a definition is in order. A photobomb is when photograph is ruined by someone unexpectedly appearing in the background, distracting from what was originally intended for the image's framing. Typically, photobombs occur in crowded areas frequented by oblivious or harried passersby, or interlopers commonly spoil pictures as a practical joke. Definitions aside, photobombs seem like something for drunken college students. What do they have to do with hotels? Photobomb marketing is a very niche tactic housed under the greater banner of experiential marketing, and it harks back to the re...