pipeline
Lodging Econometrics Releases Q2 2022 United States Construction Pipeline Trend Report
Lodging Econometrics (LE) | August 2, 2022
August 2, 2022 – PORTSMOUTH, NH In the recently released Q2 2022 United States Construction Pipeline Trend Report from Lodging Econometrics (LE), the franchise company leading the United States hotel construction pipeline is Marriott International with 1,355 projects/167,034 rooms, up 4% by projects year-over-year (YOY). Next is Hilton Worldwide with 1,312 projects/147,780 rooms, an 8% YOY increase, and InterContinental Hotels Group (IHG) with 789 projects/79,701 rooms, up 2% by projects YOY. Current construction projects with these three franchise companies comprise 66% of the projects and 64% of the rooms in the total U.S. construction...
8 Ways to Prep Your Hotel’s Social Media for Future Business
Pipeline Social Media | June 22, 2020
By Maiya Wall / Pipeline Social Media Your occupancy may still be suffering, but what are you doing today to market your hotel to potential guests? Waiting to invest in your hotel’s social media marketing until the effects of the virus are less noticeable is the wrong move. The time is now! People are starting to travel again or are making plans to venture out soon. You want to be at the top of their list when they are comfortable with traveling again. We’ve prepared 8 steps you can take with your social media strategy to prep your hotel for future success. 1. Share Photos of What Your Hotel Is Doing to Keep Guests Safe Guests n...
How Social Media Can Help Your Hotel During COVID-19
Pipeline Social Media | March 30, 2020
Canceled events. Canceled travel plans. Canceled bookings. It’s safe to say that the Coronavirus has rocked the hospitality industry and we can only hope that the effects will be over soon. You are most likely looking at your budget and finding any and all areas to trim back to meet payroll and impending bills. While you might not be concerned with social media right now, we wanted to give you some food for thought during this time in order to set your hotel up for success in the future. Social media is the first place your guests will go to get informed. They still rely on you to figure out what their travel options are, whether you a...
Enhance Your Social Media Strategy With This One Tip
Pipeline Social Media | February 17, 2020
By Maiya Wall / Pipeline Social Media We have been devouring all of the New Year’s themed blogs that predict what trends and practices will be the new to-do in the world of social media. We’ve been taking it all in and deciding what new practices and perspectives will help us serve our clients best. If we can throw our ring into the hat, we have one suggestion for something hotels can do to boost engagement—post more. It doesn’t sound revolutionary, but let us explain. We have onboarded hundreds of clients and the one thing that they have in common 99% of the time is this—they were not posting enough. Our critiques are often n...
Hotel Marketing Tips from Pipeline LIVE: Image Copyright Infringement
Pipeline Social Media | May 29, 2018
By Maiya Wall & Sarah Brown Pipeline LIVE is a bi-monthly Facebook live series covering topics on digital marketing, including social media, web design, blogging, and SEO. Each 15-minute Facebook live video is designed to help business owners and marketing professionals learn step-by-step, applicable techniques to expand their digital marketing knowledge. In a recent Pipeline LIVE session, COO Leslie Wilkins was interviewed about Photo Copyright Infringement and the importance of respecting copyright, understanding fair use, and being responsible with images on social media. Copyright laws can be particularly precarious as the major...
Marriott Has the Largest Construction Pipeline of Any Franchise Company in the U.S.
Lodging Econometrics | November 8, 2017
November 8, 2017 – PORTSMOUTH, NH Marriott International, due in part to the acquisition of the Starwood brands, currently has the largest construction pipeline of any franchise company with 1,298 Projects/166,419 Rooms. Their largest brands in the Total Pipeline are: Fairfield Inn with 284 Projects/27,411 Rooms, Residence Inn with 189 Projects/23,605 Rooms and TownePlace Suites with 183 Projects/18,590 Rooms. Marriott has the most rooms currently Under Construction with 516 Projects/69,721 Rooms, which represents almost 1/3 of all Pipeline rooms Under Construction. Additionally, they have the most rooms Scheduled to Start Constru...
3 Updates to Facebook that Make It A More Effective Channel for Hotels
Pipeline | December 15, 2014
By: Trey Sheneman December 15, 2014 Atlanta, GA: The hotel industry, being as legacy driven as it is, rarely adapts to trends during said trends' "sweet spot." Historically, hotels come running to the table much later in the shift, just as other, more agile industries--like retail and ecommerce--have already dined and dashed. The rise of social media has been one of those trends. Hotels rushed to the plate toting other industries' knowledge about what does and does not work on social. Marketers have claimed that social is lost in the shuffle, it's never a direct channel, and, if it has any effect at all, it may only be a factor in how r...
