pipeline social media
Ready-Made Social Media Marketing for the Holidays
Pipeline Social Media | December 15, 2021
By Maiya Wall / Pipeline Social Media Are you ready for the holidays? Better yet, is your holiday marketing ready? If your social media calendar is filled with only promotional and sales-driven messages, think again. Audiences are online ready to engage with your content, but they want more than promotional content. We understand the struggle that comes with finding the time to create engaging social media content, so we created 70+ ready-made social media graphics, captions, and stories that cover topics like Christmas, Ugly Sweater Day, New Year’s Day, MLK Day, the Big Game (you know the one 😉), Valentine’s Day, holiday quotes, Th...
Introducing Pre-Made Social Media Posts for Hotels & Restaurants
Pipeline Social Media | April 26, 2021
By Maiya Wall / Pipeline Social Media The Pipeline team is excited to offer a new product to hospitality professionals—Social Media Post Packs: Ready-made posts for Facebook, Instagram, Twitter, or wherever you share posts! Our May Holiday Pack features 27 complete social media posts, including graphics, animated graphics, and captions, for the top holidays in May. What’s Included in the May Social Media Holiday Pack? Cinco de Mayo: 3 captions / 2 graphics / 1 animated graphic Memorial Day: 3 captions / 3 graphics / 1 animated graphic Mother’s Day: 4 captions, 3 graphics / 1 animated graphic National Armed Force...
5 Things to Share This Holiday Season on Social Media
Pipeline Social Media | December 21, 2020
By: Maiya Wall / Pipeline Social Media The holiday season is here, and unfortunately, so is COVID-19. People are feeling anxious to travel again, undecided if it is wise to do so, and discouraged about missing out on holiday traditions. Travelers are wondering “How can I know for certain that I will have a safe stay?” One solid answer to this question is still hard to give with so many differences in opinions about how to best respond to this pandemic. From a digital marketing perspective, we advise you to focus on what you can do to alleviate guest concern this holiday season. Shift your thinking from “When will this virus end...
Online, Everyone Is a Guest-7 Ways to Extend Customer Service Through Social Media
Pipeline Social Media | October 26, 2020
By Maiya Wall / Pipeline Social Media What is the first thing that a potential guest does before booking a stay at your hotel? Most likely, it’s not going directly to the hotel website to learn about amenities. We believe they’ll go to your social media profiles and review sites first. They want to know what a stay at your hotel is like, they want to see more photos of your hotel that aren’t staged, and they want to see what other people are saying about you. When potential guests stop by your social channels to take a look, make sure you extend the same level of customer service online as you do in person at your hotel! This arti...
8 Ways to Prep Your Hotel’s Social Media for Future Business
Pipeline Social Media | June 22, 2020
By Maiya Wall / Pipeline Social Media Your occupancy may still be suffering, but what are you doing today to market your hotel to potential guests? Waiting to invest in your hotel’s social media marketing until the effects of the virus are less noticeable is the wrong move. The time is now! People are starting to travel again or are making plans to venture out soon. You want to be at the top of their list when they are comfortable with traveling again. We’ve prepared 8 steps you can take with your social media strategy to prep your hotel for future success. 1. Share Photos of What Your Hotel Is Doing to Keep Guests Safe Guests n...
How Social Media Can Help Your Hotel During COVID-19
Pipeline Social Media | March 30, 2020
Canceled events. Canceled travel plans. Canceled bookings. It’s safe to say that the Coronavirus has rocked the hospitality industry and we can only hope that the effects will be over soon. You are most likely looking at your budget and finding any and all areas to trim back to meet payroll and impending bills. While you might not be concerned with social media right now, we wanted to give you some food for thought during this time in order to set your hotel up for success in the future. Social media is the first place your guests will go to get informed. They still rely on you to figure out what their travel options are, whether you a...
Enhance Your Social Media Strategy With This One Tip
Pipeline Social Media | February 17, 2020
By Maiya Wall / Pipeline Social Media We have been devouring all of the New Year’s themed blogs that predict what trends and practices will be the new to-do in the world of social media. We’ve been taking it all in and deciding what new practices and perspectives will help us serve our clients best. If we can throw our ring into the hat, we have one suggestion for something hotels can do to boost engagement—post more. It doesn’t sound revolutionary, but let us explain. We have onboarded hundreds of clients and the one thing that they have in common 99% of the time is this—they were not posting enough. Our critiques are often n...
5 Easy Ways to Add a Holiday Touch to Your Hotel’s Social Media
Pipeline Social Media | December 16, 2019
By: Maiya Wall / Pipeline Social Media Have you been sharing your hotel’s holiday cheer on social media? We know it’s a busy season and social media may not be front of mind! However, we don’t want you to miss out on delivering your message and growing your audience. If you are struggling to add a holiday touch to your content, here are simple things that you can do to shift your social media efforts during this season and keep up the engagement with fans that you’ve built throughout the year. 1. Shift Your Language Instead of simply saying “Book now” in your social media captions, say “Book your holiday getaway” to ...
